Propaganda da VW
Viraliza e vira alvo de
Ataques homofóbicos

por AutoPapo NOTÍCIAS

Grupos

AutoPapo | Notícias Um comercial do VW Polo começou a rodar por grupos do Wpp, acompanhado de uma mensagem em áudio gravada por uma pessoa desconhecida [{ "selector": ".otrkj-a", "duration": "1000ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "transform": "translateX(-446px)", "opacity": 1}, {"offset": 1, "transform": "translateX(0)", "opacity": 1} ] }, { "selector": ".dkgez-a", "duration": "500ms", "fill": "forwards", "delay": "1500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".tsfbo-a", "duration": "1000ms", "fill": "forwards", "delay": "1000ms", "keyframes": [ {"offset": 0, "transform": "translateX(-277px)", "opacity": 1}, {"offset": 1, "transform": "translateX(0)", "opacity": 1} ] }]

Polêmica

AutoPapo | Notícias O vídeo é um comercial de 2021 no qual o hatch é acompanhado de um casal homossexual; já o áudio que o acompanha critica essa propaganda [{ "selector": ".eeaib-a", "duration": "1000ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "transform": "translateX(-446px)", "opacity": 1}, {"offset": 1, "transform": "translateX(0)", "opacity": 1} ] }, { "selector": ".mrrde-a", "duration": "500ms", "fill": "forwards", "delay": "1500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".wgzfd-a", "duration": "1000ms", "fill": "forwards", "delay": "1000ms", "keyframes": [ {"offset": 0, "transform": "translateX(-277px)", "opacity": 1}, {"offset": 1, "transform": "translateX(0)", "opacity": 1} ] }]

Alvoroço

AutoPapo | Notícias A peça foi publicada nas redes sociais da marca no dia 6 de maio, mas só hoje que começou o rebuliço no aplicativo de mensagens [{ "selector": ".djjse-a", "duration": "1000ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "transform": "translateX(-427px)", "opacity": 1}, {"offset": 1, "transform": "translateX(0)", "opacity": 1} ] }, { "selector": ".ttgeo-a", "duration": "500ms", "fill": "forwards", "delay": "1500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".sbkzu-a", "duration": "1000ms", "fill": "forwards", "delay": "1000ms", "keyframes": [ {"offset": 0, "transform": "translateX(-277px)", "opacity": 1}, {"offset": 1, "transform": "translateX(0)", "opacity": 1} ] }]

Militância

AutoPapo | Notícias Claro que os mal-intencionados fizeram militância sobre a propaganda e piadas de baixo calão com o carro e o casal [{ "selector": ".ibapf-a", "duration": "1000ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "transform": "translateX(-427px)", "opacity": 1}, {"offset": 1, "transform": "translateX(0)", "opacity": 1} ] }, { "selector": ".gkxau-a", "duration": "500ms", "fill": "forwards", "delay": "1500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".bbzzr-a", "duration": "1000ms", "fill": "forwards", "delay": "1000ms", "keyframes": [ {"offset": 0, "transform": "translateX(-277px)", "opacity": 1}, {"offset": 1, "transform": "translateX(0)", "opacity": 1} ] }]

Resposta

AutoPapo | Notícias Em resposta, a VW diz que não pretende retirar a publicação por causa dos comentários. E que palavras ofensivas serão apagados [{ "selector": ".enzpo-a", "duration": "1000ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "transform": "translateX(-427px)", "opacity": 1}, {"offset": 1, "transform": "translateX(0)", "opacity": 1} ] }, { "selector": ".sbotx-a", "duration": "500ms", "fill": "forwards", "delay": "1500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".aznof-a", "duration": "1000ms", "fill": "forwards", "delay": "1000ms", "keyframes": [ {"offset": 0, "transform": "translateX(-277px)", "opacity": 1}, {"offset": 1, "transform": "translateX(0)", "opacity": 1} ] }]

AutoPapo | Notícias Clique aqui e veja o comercial [{ "selector": ".llojl-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

Homofobia

AutoPapo | Notícias Quando foi publicada pela primeira vez, em 2021, a peça publicitaria deu origem a ataques aos personagens da campanha [{ "selector": ".kdfnd-a", "duration": "1000ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "transform": "translateX(-446px)", "opacity": 1}, {"offset": 1, "transform": "translateX(0)", "opacity": 1} ] }, { "selector": ".gsbek-a", "duration": "1000ms", "fill": "forwards", "delay": "1000ms", "keyframes": [ {"offset": 0, "transform": "translateX(-277px)", "opacity": 1}, {"offset": 1, "transform": "translateX(0)", "opacity": 1} ] }, { "selector": ".blwww-a", "duration": "500ms", "fill": "forwards", "delay": "1500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

Conquistas recentes

AutoPapo | Notícias Mas outras também estão trabalhando em prol da diversidade. A Stellantis, por exemplo assinou um termo de compromisso para promover o tema [{ "selector": ".sesdc-a", "duration": "1000ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "transform": "translateX(-452px)", "opacity": 1}, {"offset": 1, "transform": "translateX(0)", "opacity": 1} ] }, { "selector": ".lcjdo-a", "duration": "1000ms", "fill": "forwards", "delay": "1000ms", "keyframes": [ {"offset": 0, "transform": "translateX(-493px)", "opacity": 1}, {"offset": 1, "transform": "translateX(0)", "opacity": 1} ] }, { "selector": ".otqeo-a", "duration": "500ms", "fill": "forwards", "delay": "1500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

Confira a matéria completa no nosso portal [{ "selector": ".qmfwd-a", "duration": "1000ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 492px))", "opacity": 1}, {"offset": 1, "transform": "translateY(0)", "opacity": 1} ] }]

Propaganda da VWViraliza e vira alvo deAtaques homofóbicos